I have always believed in a meaningful outcome in connection to brand placement. I take my conviction in helping others and turn them into action. The Pink-Drive showcased how helping other can be both rewarding and fun.
The Pink-Drive was a 4,511-mile round trip journey, focusing on early detection saves lives. Our round-trip Journey from Boston to Miami took place in October 2019 over in 30day. We passed out over 10,000 t-shirts, 8,000 wrist bands attending 20 different events supporting breast cancer.
I wanted to provide awareness; early detection saves lives. We took a bold approach by wrapping our SUV in PINK with messages of hope. I wanted to make sure I stopped in the underserved communities with a message of hope with literature for providing options for free services. Meet people and tell their stories.
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